WHAT type of parents?

Health-conscious parents
Those who prioritize healthy eating, natural products and are informed about nutrition.

Busy parents
Those with a hectic schedule who are looking for practical solutions to supplement their children’s diet

Parents of young children
Those with toddlers are often more attentive to specific nutritional needs

Parents of children with special needs
Those whose children have allergies, food intolerances, or health issues

WHO are they?

Mothers are often the primary decision-makers regarding their children’s health and nutrition. They are more likely to seek information about products and engage in parenting communities

Fathers are increasingly involved in decisions related to their children’s health

25-45 years, living in urban areas

SPC+ and intermediate