Whom do parents listen to or ask for advice?

Prescribers

Pediatricians and pharmacists are the main brand prescribers for Pediakid products in the purchase decision process. Digital and traditional advertising play a secondary role, supporting awareness rather than driving initial choice.

Main purchase drivers

PEDIAKID vs COMPETITIVE BRANDS USERS
Pediakid users highlight key strengths in both format and product attributes, particularly the variety, ease of administration and child-friendly intake, as well as pleasant flavours and absence of sugars and additives.

Purchase intention vs age of children (by category)

Purchase intension

Looking at the targets, any of the Pediakid product families drive higher purchase intention among parents of children aged 3 to 6

Effectiveness

The brand is perceived as effective across all target groups, especially in the French market, likely due to its position as one of the leading brands in this country